PROJECT 1: NURSERY INFOGRAPHICS (E-COMMERCE)
This was a complex project due to the massive scope.
This was a complex project due to the massive scope.
I began by analyzing product data for SiteOne's entire nursery assortment (~10,000 unique plants). I pinpointed data sets that apply to every plant, from tiny flowers to giant trees. I followed SiteOne brand guidelines to develop mock-ups, then worked with various teams and stakeholders to ensure alignment before finalizing the design. I used Adobe InDesign's Data Merge to generate 40,000+ product-specific infographics for 10,000+ unique plants.
The infographics were published to the product detail pages (PDPs) on SiteOne.com.
This is one of the PDPs where my designs appear:
https://www.siteone.com/en/81705b-echinacea-purpurea-powwow-wild-berry-coneflower/p/573832#
https://www.siteone.com/en/81705b-echinacea-purpurea-powwow-wild-berry-coneflower/p/573832#
To get a better sense of scope, please CLICK HERE to view a larger gallery of samples.
CATEGORY-SPECIFIC INFOGRAPHICS
SiteOne's nursery assortment is divided into several sub-categories, like annuals, perennials, and deciduous shrubs. I designed category-specific infographics to help customers understand the distinctions. These were placed after the product-specific infographics in the image carousel.
PLANTING GUIDE
I also designed this Planting Guide; it was placed at the end of the image carousel.
PROJECT 2: LESCO SoilKit365 (E-COMMERCE)
I was given full creative freedom when it came to designing the infographics below. I familiarized myself with the product, then designed the first iterations. The designs were fine-tuned based on feedback from stakeholders (category management and digital marketing).
The infographics appear on this product detail page, which has been promoted via various channels:
